Sportsbooks in the US have seen a total of more than $20 billion in wagers since 2018. The majority of this betting is online.
Are you ready to take your business as a private bookie to the next level online? Pay-per-head could be the solution you need. Find out how pay-per-head works and how it can simplify managing your sports betting clients.
What Is Pay-per-Head?
Pay-per-Head (PPH) is an online service for bookies that handles the technical side of bookmaking. It gets its name from the payment structure: you pay for the number of active players you have on the platform.
Using a PPH service gives you access to things that a private bookie usually can’t offer. Your clients can bet on sports like Formula 1, global soccer, and tennis. Depending on the PPH service, players also have access to other wagering options like casino gaming and politics.
Advantages of Using a Pay-per-Head Service
Becoming a pay-per-head agent streamlines your job as a bookie. Your PPH service provides you with a website. Your players will be using a reliable sports betting platform.
The PPH service manages the lines for you. The software records, tracks, and settles bets. You have access to real-time reports that show you information like results, wins and losses, and risk exposure.
A PPH service usually also provides a dedicated call center to help your clients with wagers and to answer questions.
You save time and money by using a PPH service. Your provider handles the technical aspects of running the sportsbook so you can focus on other aspects of your business. You avoid having to hire and train employees to take care of tasks like maintaining your website, ensuring data security, and answering phone calls.
Many pay-per-head services charge around $10 per head. The price will typically vary based on how many players you have and the features each player uses. For example, you may pay more for a client who places bets over the phone or who uses the online casino.
You pay your PPH service weekly based on how many active players you had that week.
What to Look for in a Pay-per-Head Service Provider
The number of pay-per-head services has grown rapidly in recent years. You have several factors to consider when trying to find the right PPH solution.
Sportsbook Expertise and Customer Service
Look for a knowledgeable staff with experience in sports betting. Experienced line managers are especially important. You want a PPH solution with high-quality customer service for you and your players.
Look for a platform that’s optimized for mobile as well as desktop. The software should be trusted in the industry and have a user-friendly interface. You should also ask about security procedures like backups, confidentiality, and firewalls.
Features and Types of Action
Compare the features each service offers. Even if you don’t plan to use all of them right away, you’ll have room for growth later.
Live Demo or Free Trial
Be sure to try out the software before you commit to any PPH service. A good provider will let you use their software risk-free to help you make an informed decision.
For example, AcePerHead.com offers a six-week free trial (you can check out their homepage here). Most PPH service providers aren’t so generous, but you should at least be able to get an idea of how the software will work.
Make Pay-per-Head a Winning Bet
Using a pay-per-head service lets you focus on growing your business. The expanded betting options let you increase the volume from your current clients. You have more time to devote to expanding your overall customer base.
A quality experience from a PPH service will impress your players, making them more loyal and more profitable for you.
For more bookie tips like this, check out our other articles.