In a game-changing corporate move, Aristocrat Leisure has paid $2.9B to acquire Playtech. Aristocrat, based in Australia, is the world’s second-largest physical slots manufacturer, with IGT (International Gaming Technology) being the only company to surpass it. A linkup between Aristocrat and Playtech will further cement the former’s reputation as a B2B gambling juggernaut.
Both Aristocrat and Playtech have focused their attention on online gambling, especially since it became available in the American market. A few US states have legalized it, with several lining up to follow in their footsteps. As yet untapped when compared with European and other global markets, this market presents a significant chance for additional growth. Indeed, it could see revenues in the billions of dollars.
Playtech recently announced partnerships with online gambling operators, most notably Parx Casino in Pennsylvania. Parx has led Pennsylvania’s charge into the world of online gambling. It partnered up with Gun Lake Casino, launching PlayGunLake when Michigan authorities enacted legislation enabling online gambling. Parx’s invaluable experience in this sector, together with its lucrative partnership with Playtech, has helped the Band of Pottawatomi Indians successfully enter the iGaming market.
Aristocrat’s acquisition of Playtech saw both companies’ stock prices rise once the news was released. Playtech’s online global RMG platform will be a major asset to Aristocrat as it signals its intent to become an online casino giant. Indeed, it is a growth opportunity for both organizations that looks set to yield significant success and profits.
Playtech’s cutting-edge technology and using tools like VPN for online betting and gambling ensure customer cybersecurity for casinos and their patrons. Its forward-thinking strategies and emphasis on innovating new technological solutions for the global casino market made Playtech an attractive acquisition prospect for Aristocrat.
Corporate executives from Aristocrat and Playtech are enthusiastic about their future endeavors, planning to become the world’s largest B2B gaming platform. They believe that each organization brings special skills and industry expertise to the table, and combining them will create huge potential for significant, sustainable growth.
Putting player experience at the center of all its operations, the combined group hopes to offer seamless gameplay that creates consumer satisfaction and loyalty in one of the world’s fastest-growing industries. A continued focus area remains responsible gameplay, with both organizations renewing their commitment to ensuring that they grow the online gambling market without exploiting it.