Since sports betting became legalized in the US, more women have been signing up to join. Since 2020, the number of women using betting apps has been increasing by over 100%. About 4.6 million women signed up for sports betting in 2021. The number of men using betting apps in 2021 was about 250%. Despite this huge number, they recorded a growth of 61% only. Several reasons are affecting these figures.
Sports betting apps are appealing
Online betting in the US became legal recently. Before then, casinos were mostly associated with men. The males would drive to casino facilities to place bets while women remained at home. Very few women were involved in betting at that time.
Apps for sports betting made casinos available to every American. Many women took the chance to take advantage of the opportunity they had missed for many years. For most women, their male friends were influential in their joining sports betting.
One of the women is Kara Endahl, who got influenced by her boyfriend. She led a cheering team when she was a student at the University of Texas. Although she loves sports, she would not engage in betting even though her boyfriend did. Kara gave sports betting a consideration after New York legalized online betting. Since she loves college sports, she prefers betting on college football.
Influence from fellow females
Since 2020, more women have begun betting on popular online slots. The numbers kept growing fast to hit more than 100% increase year by year. Women are highly social, and they love sharing the latest stories and gossip. They share what they have been into recently as part of the stories.
Most sports betting apps give signup codes to new clients. The clients use the codes to invite their friends to join. If they join, the person who invited them gets rewarded with real money. When one woman signs up, she can influence ten other women to sign up within a few days.
This is how Kara influenced her girlfriends to sign up for sports betting in this year’s College Football National Championship. During the match between the University of Alabama and the University of Georgia, she encouraged her girlfriends to sign up for a betting app. Surprisingly, they all signed up, and she earned $50 for each person who joined.
The younger women are more empowered financially
Compared to the older women, Gen Z women earn more than ever before. They can make decisions and act because they have the money to do so. The American Gaming Association made a report in 2019 which indicates that 31% of sports betting diehard customers in 2019 were women. In the same year, a different report said that the number of women sports fans stood at 47%. Anyone who is a strong fan of sports is likely to bet on their favorite sports.
